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Some bakeries can be affected by price swings of the raw inputs, but most of the changes are a result of the global supply and demand determinants rather than the supplier’s negotiation power. In the bakery industry, suppliers do not hold a high negotiating power due to the well developed markets for their products and the common nature of what they are selling.The Cupcake Shoppe Bakery would be our top competitor because they have a great location and offer a variety of services that keep their cliental coming back and steadily growing.
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Our competitors have been successful because of the widespread different locations of each business, and because of such a high demand and request for sweets and bakery items. With Raleigh being an area of 142.8 square miles, we know that there are going to be several competitors. In the Raleigh area, there areof course numerous amount of bakeries there are several businesses that would be considered our competition, some being The Cupcake Shoppe Bakery, Sweet Memories Bakery, Hereghty, Piece-a-Cake Bakery, Edible Art Bakery, and many more.These businesses will compete with us on price, quality, differentiation and key relationships with our customers. There are many bakeries that can provide similar services as Blissfully Sweet, and there are also specialty bakeries near our projected location that will provide us with competition. From these analyses we see that the bakery industry is increasingly growing and that our business is very attractive in this area because the number of competitors is large.